Zalnando, a professional football player known as a star of Persib Bandung, launched his latest fashion brand, Valta, in mid-2024. This brand was born out of Zalnando’s passion for fashion and aims to merge outdoor utility urban wear with streetwear influences.
A Glimpse of Valta
Valta embraces a concept centered on Simplicity, Community, and Sustainability. These three pillars reflect Power, Authority, and Domination, aspiring to make Valta a “voice” for everyone who wears it. With this vision, Valta is committed to being more than just a fashion brand, it serves as a representation of the values held by its wearers.
Latest Collection: The City Scape
Valta has just launched its Spring/Summer 2025 Capsule Collection, titled The City Scape. This collection highlights another side of Valta as a brand that bridges outdoor utility urban wear with city life. The City Scape is designed to represent the struggles of modern life amid the hustle and bustle of the city, as well as the emotional challenges faced by individuals striving to survive in urban environments.
This collection also integrates elements of outdoor fashion with a spirit of adventure, adaptive, resilient, and optimistic creating a perfect harmony between style and functionality.
Launch Event Series
As part of the launch event “The City Scape Refined: Blurring Style and Work in SS25”, Valta hosted a trunk show with a work-activity concept. This concept is considered an innovative movement for The City Scape collection. The event featured several models showcasing pieces from the latest collection and introduced Valta’s new website, which is expected to establish the brand’s digital presence.
Collaboration with WIT.Indonesia
Valta also collaborated with WIT.Indonesia, an IT consulting company with over 14 years of experience in providing innovative digital solutions. The decision to host the launch at WIT.Indonesia’s Bandung office was based on the synergy between The City Scape concept and the activities conducted there. WIT.Indonesia also serves as Valta’s technology partner, contributing to the development of Valta’s new website.
Bringing Valta’s Future Vision to Life
Through this launch event, Valta hopes to become a part of the journey for those who resonate with the brand’s core values.
“We are dreamers, movers, and creators. We are the rulers of our era. We wear Valta to embody power not just in strength, but in vision, purpose, and individuality. We don’t follow trends. We set them. We don’t blend in. We stand tall.
In a world of noise, Valta is our voice.”
